Lifesaving resources for marketing your software product

1. Before starting, find what your search keywords will be and check how much searched they are in Google adwords keyword tool.

2. Start reading the Business of Software Forum (BOS). There you can get lots of ideas, and learn from experienced software creators and marketers.

3. Read the "Joel On Software" blog, by Joel Spolsky. He's a (very) clever guy and his insights about software are of great value. Don't miss his famous article on pricing: Camel and Rubber Duckies.

3. Inno Setup, free installer for windows programs done in Delphi (excellent tool!).

4. Making box shots for your software:
- http://www.boxshot.org/
- http://3d-pack.com/

5. Submit your software to downloads sites automatically using Robosoft

6. Get a free account at OISV or a paid acount at ASP and upload your PAD File.

7. Make good landing pages for better SEO (specially for chasing the long tail searches). 7 Rules for Landing Page Optimization

8. Test your pages for keyword density, if your keyword density is too low, google will ignore you, if it's too high, google will penalize you: http://www.ranks.nl/

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8 Lifesaving software and resources for the amateur web designer

1. Make and edit vectorial icons and images with Inkscape (free): http://www.inkscape.org/


2. Use the excellent GNU and Creative Commons Licensed Icons from Wikimedia Commons, specially nice are: Crystal Clear Icons and Black Mac Style Icons, but check all of them!. Remember to read each type of license and give the authors credit.


3. Edit photos and bitmaps with Paint.NET (free): http://www.getpaint.net/


4. Easily make and test CSS style sheets with Stylizer, Free Basic version is better than any text editor: http://www.skybound.ca/default.aspx


5. Choose nice color schemes with web color picker: http://www.allscoop.com/tools/Web-Colors/web-colors.php


6. Test your website on multiple browsers: http://browsershots.org/


7. Test your page's keyword density (beware with Google's spam penalty, keyword density must be under 5%, read more about Google's penalties and SEO here) http://www.ranks.nl/


8. Don't miss this one: submit your page to the Open Directory, it's free and it's a very good link source: http://www.dmoz.org/

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